Public relations has evolved with the digital era and has grown into a dynamic relationship building instrument and reputation manager, that is able to tap into various channels to reach diverse audiences, with killer content that is truthful, credible, and clear. In previous years, before technological innovation and globalisation enabled two-way and participative communication, PR was used as corporate instrument mainly. It utilised one-way or authoritarian models of communication and was often referred to as a spin doctor discipline, or as part of public affairs, or confused with marketing or advertising. Although it still has to defend its position and educate its executives about its own role and those of its sister-disciplines, it has however been able to stand its ground and defend its position as an ethical corporate right-hand man. PR is the advisor and relationship builder, supporting the marketing and sales strategy, and using its sentiment thermometer to measure public and stakeholder sentiment about the organisation, to advise its executives – especially in times of crisis. During this course potential executives, public relations practitioners, managers, communication coordinators will create an understanding of PR, its principles, models, styles and roles, best practices, the context within which PR operates, how to work around challenging environments, how to work through crises and design protocols and processes, creating truthful and transparent but killer content that speak to specific publics and pulling the content through to social media platforms and the organisation’s website.
Affordable Payment Options:
*Includes admin fees.
|Terms||Deposit||Payment per month|
|3||R 0||R 3216.67|
|6||R 0||R 1608.33|